Rather than going with anything remotely in the neighborhood of mohair, Jonathan’s thinking went way outside the box. But his thoughts would turn out to be quite the difficult task to fulfill. “I had never done a gator interior before. So I sketched it out, with no understanding of the limitations of farmed gators. I designed it with large panels using mostly belly sections. When we tried to find the skins, we quickly learned that we would need 10- to 15-foot wild gators, not the farmed gators, which are way too small. We were told it could not be done, but with further research we located a hunter in Florida who was able to get us the wild-caught hides we needed. We then found the original dye code used by Hermes on the famous briefcase gifted to JFK in the ’60s, and had the hides processed and dyed in that great color. It was quite the adventure, and took a lot of time and effort to do!” Take a peek and see what you think about that extraordinary effort.

So, all in all, the ICON ’52 Chevy may just be in a league of its own. That’s not a bad thing, at least not in my eyes. What Jonathan and crew have accomplished is pure and simple: They’ve given a piece of vintage tin a second chance at life on the road—a new life few classic Bow Ties will ever get the opportunity to share.


Jonathan Ward/ICON

Los Angeles, California

1952 Chevrolet Styline DeLuxe Sports Coupe


After being located hibernating in a Texas barn and relocated to ICON’s facility in L.A., one of the first orders of business was separating body and frame. The old top-hat–style foundation gave way to an Art Morrison chassis complete with IFS, four-linked 9-inch, power rack, and Wilwood disc brakes at each corner. A Walton Fabrication pedal assembly was also incorporated.


For more adequate “motorvation”, the decision was made to go with a brand-new, 430hp LS3 V-8 from Chevrolet Performance along with a 4L65E electronic OD trans. Keeping everything mostly as-is, the only real OE deviations required were a custom bracket system for the A/C and alternator and rerouting the air intake and mating it with a K&N filter. Further additions under the hood include an Optima battery and Griffin aluminum radiator. The aforementioned 9-inch rearend features Strange axles and 4.06:1 ring-and-pinion. For the exhaust, Art Morrison custom-made a set of headers that now feed into ceramic-coated tubing and Magnaflow mufflers.

Body & Paint

General Motors, Chevrolet Division, circa 1952—with a little help from Mother Nature and a rattle can or two somewhere along the line.

Wheels & Tires

Appearing as oversized steelies, 17- and 18-inch Wheel Vintiques Billet Smoothies have been painted body color—with a satin finish so as not to overwhelm visually—and subsequently wrapped in BFGoodrich g-Force 245-series radials. Each wheel is mounted atop a 14-inch Wilwood disc brake.


Far from its original mohair, the Chevy’s interior is now comprised of gator hides—roughly a dozen Florida-fresh skins at that. Once ICON obtained the material, it was specially dyed Hermes brown before being stretched and sewn in place. Dynamat-sealed flooring has been covered with a Rolls-Royce Wilton wool carpet and various hard parts repainted accordingly. Stock gauges have been retrofitted with VDO instrumentation, and a Vintage Air Gen IV unit integrated using ’50s boat bilge vents as ducts. A modified Billet Specialties steering wheel was used in conjunction with an ididit column. Inside the glovebox, an iPod interface feeds tunes through JL Audio amps and speakers.