Diamond Bar, CA (May 5, 2010) - Car and truck owners may now register their vehicles for the second annual SEMA Show 'N Shine car show, taking place Saturday, July 24, 2010, at the Pasadena Convention Center in Pasadena, CA, by visiting www.sema.org/shownshine. All entries will receive a collector-edition T-Shirt designed by automotive designer Chip Foose, along with several other gifts and prizes.

Awards will be presented in several categories, including a People's Choice Award and a Participants' Choice Award. The two vehicles chosen in the aforementioned award categories will win a spot to be displayed at the 2010 SEMA Show, an exclusive industry event not open to the general public.

"Last year's inaugural SEMA Show 'N Shine featured an amazing collection of cars and trucks," said Show 'N Shine organizer Mike Spagnola of Street Scene Equipment. "We're expecting this year's event to be even more impressive and encourage those with show vehicles to come join us. This is definitely an event they will not want to miss."

Legendary automotive designer Chip Foose will again serve as grand marshal of the Show 'N Shine. The car show, held along with the SEMA CARES Pinewood Drag Races, is a fundraising event benefiting children's charities Childhelp and Victory Junction Gang Camp.

Vehicle owners interested in displaying their cars or trucks are encouraged to register early, as space is limited. Cost to display a vehicle is $75 and includes a collector-edition T-Shirt. All vehicle types are encouraged to apply, including classics, hot rods, musclecars, rat rods and special interest cars and trucks.

The SEMA Show 'N Shine takes place Saturday, July 24, 2010, 10:00 am - 4:00 pm, at the Pasadena Convention Center (300 E. Green St, Pasadena, CA 91101). Tickets will be available at the event for $5 per adult; Children 12 and under are free of charge.

To enter a vehicle, visit www.sema.org/shownshine or contact Mike Clark at 702/450-7662, ext. 108.