WHAT : Bringing a unique shopping experience to Orange County consumers, Industrial Metal Supply Co. (www.industrialmetalsupply.com) - a full-line metals service center- has launched a new walk-in center in Irvine, with an interior design and operational flow created specifically to accommodate small-purchase customers and to make the buying process a pleasant experience. To celebrate, IMS is hosting a grand opening event Oct. 22 and 23. The event will include:

A metal art contest with works -- ranging from a few inches to 12 feet tall -- by more than 70 local artists

Off-road, hot rod and chopper displays

Metal demonstrations

iPad raffle and other giveaways

Free barbecue.

WHEN: 10 a.m. to 2 p.m. Friday, Oct. 22
10 a.m. to 1 p.m. Saturday, Oct. 23

WHERE: Industrial Metal Supply
2481 Alton Parkway, Irvine, CA 92606
949-250-3343
Map: http://bit.ly/8XpjKE

WHY: This flagship store represents IMS's commitment to "metal made easy," encompassing 12,000 square feet of dedicated sales space, 18,000 square feet of warehouse space that will hold the company's expansive selection of metals, a new Will-Call express counter, as well as complementary product lines.

"We are committed to making metal shopping a fun and easy experience, offering the wide product choices of large home-improvement stores and the dedication and personal service of a specialty metal shop," said IMS General Manager Tim Denges. "This new location perfectly meets the unique needs of our Orange County customers."

We invite you to join us and learn more about Industrial Metal Supply. For additional information, please visit http://www.industrialmetalsupply.com or call the Irvine store at 949-250-3343.