Every November, the largest trade show in Las Vegas draws tens of thousands of spectators, businesses and exhibitors. This SEMA Show is a worldwide gathering of automotive companies and enthusiasts converging to see the latest products available to them. For the past two decades, the South Dakota based Dakota Digital has attended this event displaying the products they design, market and manufacture to this truly enthusiast market.

To celebrate their upcoming 25th anniversary, Dakota Digital released a new lineup of hybrid analog/digital instrumentation systems, perfectly complementing the digital products they've become known for. The first release of this new VHX Series was presented in the hotly contested New Products section of the SEMA Show. With over 1,600 products gunning for the top spot in their respective product categories, Dakota Digital is proud to have brought home the top honor in the "Street Rod / Custom Product" division! "Winning a SEMA New Product award is a lifetime achievement; the recognition from our peers is indescribable. Releasing a new product line with this type of momentum is nothing short of amazing" says Ross Ortman, President/CEO.

Dakota Digital designs and manufactures instrumentation and electronic accessories for custom cars, trucks, motorcycles and off-road vehicles. Dakota Digital began in 1986 and is located at 4510 W. 61st St. North. Sioux Falls, SD 57107; www.dakotadigital.com; 800-852-3228; 605-332-6513