The Lincoln, Nebraska chapter of the American Marketing Association (AMA) has named Speedway Motors its 2011 Corporate Marketer of the year. The company also received top honors for social marketing during the Lincoln AMA's recent awards ceremony.
Speedway Motors earned the Corporate Marketer of the Year honor for its full spectrum of marketing efforts. Long known for its comprehensive catalogs - must-have resources for thousands of hot rodders and racers - Speedway also has a top-ranked web site and produces a wide range of print, direct mail and online advertising to keep it on the forefront of the street rod and racing markets.
Speedway Motors accepted the Lincoln AMA's Prism Award for Social Marketing for its wildly popular Facebook page. Started in 2009, the Speedway Motors Facebook page has attracted more than 37,000 fans in just two years, putting it in the top 4-percent of all Facebook pages. Speedway's fans are actively engaged with the page and find it the perfect outlet for sharing stories and information about their projects, asking questions and offering product and event feedback.
Founded in 1952, Speedway Motors is America's Oldest Speed Shop(r) and a leading manufacturer and retailer of specialty automotive products for the racing and street rod markets. For more information, visit SpeedwayMotors.com, or check out the company's Facebook page at Facebook.com/SpeedwayMotors.