The 1932 Ford (also known as the Deuce) is a significant part of automotive culture because it was the first V-8 powered vehicle available at a price affordable to the common man. Quite often '32 Fords were stripped of their heavy fenders, running boards, and sometimes even headlights and windshields (on open cars) simply for the pursuit of speed. As the number of speed equipment manufacturers grew, an entire aftermarket industry was born, eventually finding a voice on the pages of Robert E. Petersen's Hot Rod Magazine.
The Petersen Automotive Museum will commemorate the 80th anniversary of this iconic automobile during Deuce Week in March, 2012. Come celebrate Deuce Week at the Petersen! Choose to participate in any or all of these fun-filled events, and know that the money is going to a good cause! All proceeds raised during Deuce Week will help fund educational programs and exhibits at the Petersen Automotive Museum. The Petersen Automotive Museum Foundation is a 501(c)(3) non-profit charity.
In addition to the events below, historic 1932 Fords will be on exhibition inside the Petersen from February 29, 2012 through March 25, 2012. Guests will also have the opportunity to preview 1932 Ford pedal cars courtesy of Warehouse 36 customized by nine of the top hot rod shops in the country. The customized pedal cars will be sold at auction later in 2012 with the proceeds benefitting the Petersen Automotive Museum Foundation.
Remember, you can participate in most of the events even if you do not bring a 1932 Ford. Only the Deuce Day car show itself is restricted to 1932 Fords. Sorry, but Model As on Deuce rails or other makes or years with Deuce grille shells will not be accepted for the Deuce Day car show.
For more information, go to www.DeuceWeek.org
Wednesday February 29th, 2012
Vintage Air Presents the Pacific Coast Highway Drive and VIP Museum Tours
Starts at 8:30 a.m.
Participants will meet at the Petersen Automotive Museum at 8:30 a.m. to receive maps and instructions for a fun-filled day of coastal driving and automotive museum viewing. The group will leave from the Petersen Automotive Museum around 9 a.m. and will drive up the scenic Pacific Coast Highway arriving at The Mullin Automotive Museum in Oxnard, California around 10 a.m.
The Mullin Automotive Museum is an homage to both the art deco and the machine ages - eras that produced exquisite art and magnificent automobiles. The museum is home to examples of the finest of historic French automobiles from prestigious marques such as Bugatti, Voisin, Delage, Delahaye, along with significant and representative decorative art from this same period.
After enjoying a guided tour through the Mullin Automotive Museum, the group will depart for Mike Malamut's Vintage Car Museum. Participants will enjoy a light lunch and a world-class collection of microcars and beautiful postwar vehicles from around the world.
Price: $25 per person (includes lunch)
Thursday March 1st, 2012
Morning: Hot Rod Shop tours with lunch provided by the L.A. Roadsters.
Starts at 8:30 a.m.
Thursday morning will find you in what many would consider to be Hot Rod Heaven. Participants will meet for breakfast at the private collection of historic hot rod collector and preservationist Bruce Meyer. After enjoying Bruce's collection, the tour will travel to Burbank to visit many of today's most influential hot rod builders.
The first stop includes Old Crow Speed Shop and Hollywood Hot Rods. Old Crow Speed Shop is a coalition of pals who got together for one reason and one reason only - to preserve and promote the art and activity of land speed racing.
Hollywood Hot Rods is a cutting-edge hot rod shop that is steeped in tradition, with owner Troy Ladd guiding nostalgia into the 21st century with style!
The tour will then head to H&H Flatheads, the specializing in building Ford's venerable Flathead V-8 in any configuration from mild to wild. H&H is now the exclusive distributor of Navarro Racing Equipment. The group will enjoy a shop tour and delicious lunch provided by the L.A. Roadsters.
Price: $25 per person (includes lunch)
Evening: Egge Machine Presents: Hot Rod Round Table/Dinner/Book Signing
Cocktails start at 6:30p.m. Cocktails / Panel Discussion runs from 7:00-10:00 p.m.
Meet hot rodding's heroes and pick up the latest hot rod books during a very entertaining and informative evening. Several hot rod authors will be on hand for the book signing. Please check back closer to the event for a list of authors.
Join noted automotive author and former Director of the Petersen Automotive Museum, Ken Gross, as he moderates the Hot Rod Round Table panel discussion: "The Past, Present, and Future of Hot Rodding". Noted panelists will include:
Tony Thacker: Automotive Author and Executive Director of the Wally Parks NHRA Motorsports Museum. Former Marketing Vice President of So-Cal Speed Shop and the first editor of Performance Aftermarket magazine now called SEMA News.
Alex Xydias: Founded So-Cal Speed Shop in 1946 in Burbank. In 1950, he drove the first streamliner powered by a Flathead Ford to go over 200 mph. He is a member of the board of directors of the Wally Parks NHRA Motorsports Museum.
Andy Brizio: Known as "The Rodfather" for his development of the "Instant T" hot rod kits, Brizio has long been a driving force and leader in the hot rodding world.
Greg Sharp: Curator of the NHRA Motorsport Museum. Called "the rod and custom trivia king" by Rod and Custom magazine. He's participated in all forms of hot rodding, from racing at Bonneville to judging custom car shows all over the country.
Roy Brizio: Owner of Roy Brizio Street Rods, Brizio has a unique "hot rod heritage" that has lead to the specialty construction of cars for celebrities, professional sports figures, famous musicians as well as for notable people throughout the automotive aftermarket industry.
Pete Chapouris: Started "Pete & Jakes Hot Rod Parts" and built the hot rod seen in the Martin Sheen movie, "The California Kid." Former VP of Marketing at SEMA. Licensed the SO-Cal Speed Shop name from his friend, Alex Xydias and opened the legendary shop once again in 1997.
Dave Lane: Dave Lane of Fastlane Rod Shop in Donahue, Iowa is known worldwide for his one-man hot rod shop. Lane is one of the true superior craftsmen in today's hot rod scene. He has won numerous awards including most recently, Goodguys Street Rod of the Year 2011.
Troy Trepanier: Started Rad Rides by Troy. In addition to building hot rods, Troy has worked closely with Ford, GM, Chrysler, Toyota, and sports and Hollywood celebrities. He was featured on two "Rides" feature length shows and participated on two "Overhaulin'" episodes.
Stewart Reed: Chair of the Transportation Design Department at Art Center College of Design. Creator of over 20 concept vehicles. Owns Stewart Reed Design, specializing in advanced design concepts, spanning from high-end/performance-luxury to off-road and transforming vehicles.
Troy Ladd: Hollywood Hot Rods owner Troy Ladd is steeped in tradition, but uses his keen eye to create artistic, technology-laden designs to build unique cars that are known world-wide. True to the Hollywood name, his shop is featured often on a variety of automotive television shows.
Chip Foose: Founded Foose Design. His creations have won both the America's Most Beautiful Roadster award and the Riddler award several times. Host of the TLC program Overhaulin'. He is also the Vice Chairman of the Progeria Research Foundation, California Chapter.
Larry Erickson: Designed Cadzzilla and Aluma Coupe. Currently Chair of Transportation Design at College for Creative Studies in Detroit. Previously Chief Designer in Ford Motor Company's Strategic Design Group. Chief Designer on the 2005 Mustang Design Team.
Price: $95 per person (includes dinner and cash bar)
Friday March 2nd, 2012
DynaMat presents Deuce Week Celebration Concert Benefitting the Petersen Automotive Museum Foundation
This event is limited to 1,200 guests and will sell out! Buy your tickets early!
Cocktails start at 6:00 p.m. / Concert goes from 7:30 -10:00 p.m.
Join us for a rock concert you'll never forget! Some shows bring you cover bands -we bring you the real legendary rock n' roll artists you know and love and put them on stage together! The lineup is top secret, but if you were at our last Deuce Week Concert in 2007, you know what kind of party it will be! You will also have the opportunity to bid on guitars provided by Fender and a 1932 Ford pedal car provided by Warehouse 36, all signed by the artists on stage.
Price: $125 per person (includes hors d'oeuvres and cash bar)
Saturday March 3rd, 2012
Deuce Week Car Show
Vehicle registration and final set-up 6:00 a.m-9:00 a.m. / Show open to the public 9:00a.m. - 4:00p.m.
This is what Deuce Week is all about! See over 400 Deuces gather in the Petersen Automotive Museum parking structure. See your favorite magazine cars on Cover Car Row and visit vendors who specialize in parts for 1932 Fords! Event participation is open to 1932 Fords ONLY. No exceptions.
Registration is only $32.00 per car. Spectator admission is included with purchase of General Museum Admission ticket.
All proceeds raised during Deuce Week will help fund educational programs and exhibits at the Petersen Automotive Museum. The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. For more information, to buy tickets, or to register your 1932 Ford for Deuce Day, go to www.DeuceWeek.org.
Special thanks to all of the sponsors including main event sponsors: Hagerty Collector Car Insurance, HotRodHotline.com, Egge Machine, and Warehouse 36, and individual sponsors: Vintage Air, LA Roadsters, and Dynamat.
The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles. Admission prices are $10 for general admission adults, $8 for seniors, $5 for military and students with ID, and $3 for children ages 5 to 12. Museum members and children under five are admitted free. Covered parking is available for $2 per half hour with an $8 maximum for Museum visitors. Museum hours are Tuesday through Sunday from 10am to 6pm. For general Museum information, call 323/930-CARS or visit the Museum's Web site at: www.petersen.org.