Control Your ImpalaAir Ride Technologies has added new tubular rear control arms for the classic '58-64 Chevrolet Impala to their line of suspension systems. The innovative '58-64 Impala Rear Control Arms are engineered to provide new dimensions in ride quality, ride stability, and appearance. The simple design concept continues Air Ride Technologies' tradition of uncomplicated installation. The built-in air-spring mounts make these control arms a direct bolt-on replacement for the OEM control arms with no modifications necessary. These new tubular control arms are the ultimate in strength and durability, meticulously crafted with no bends and only two precision-welded joints. An adjustable Panhard bar allows easy re-centering of the rear axle for those tight 18- and 20-inch wheel and tire fitments. For more information, contact Air Ride Technologies at (812) 481-4712;

Different Kind Of ChurchHot rods, custom car shows, bikes, and drag racing have always been a sanctuary for Los Angeles artist Coby Gewertz. However, as the hot rod culture's popularity boomed, purity in the industry has become harder to find. To feed the souls of the faithful who share his devotion to our blessed lady of internal combustion, Gewertz presents "Church," a new brand aimed straight at auto aficionados.

"Church is an ongoing manifestation of my insomnia-conceived, designed, and funded by myself during my off hours of my day job," Gewertz says. "It's one man's attempt to steer clear of the scene, and keep the focus on the machines themselves. I've finally found a way to combine my passion for all things automotive and my endless pursuit of quality design." Eight T-shirt designs are currently available and feature simple, strong, and passionate design work, proving that more is not always best. For more information, visit or

"Smooth Look" AlternatorsPowermaster has released a new "smooth look" CS130-style alternator. These units, available in both internal and external fan designs, make great upgrades for your GM street rod or street machine. Hard lines on the back of the housing have been replaced with a domed smooth surface. The sharp lines around the side have been eliminated and the air vents have been reworked to optimize cooling and surface finish, making these alternators a real eye-pleaser while providing the added performance you have come to expect from Powermaster. For more information, contact Powermaster Motorsports at (865) 688-5953;

Deep Dish FirewallAdded engine space is always a concern when fitting a modern engine in an early vehicle. The Speed Center has a solution with their new one-piece stamped steel firewalls with your choice of a 2- or 3-inch recess.These new firewall panels are made from strong 16-gauge steel and are completely smooth with no seams or welds. The Speed Center firewalls can be trimmed to fit most any car or truck equipped with a flat firewall that could use a little extra engine room. For more information, contact The Speed Center at (605) 348-3850;

Tempting TailpanEMS Automotive, the premier manufacturer of automotive replacement sheetmetal, now meets yet another customer request with their latest replacement panel-a tailpan for '49-50 Chevrolet passenger cars. The detailed panel has all the proper shapes and curves, guaranteeing a perfect fit that all EMS Automotive panels are known for. Manufactured in the U.S., the EMS Automotive panel is made from thick 18-gauge steel and extends completely from fender to fender and rolls underneath to the proper factory seam. The tailpan extends upward to include a completely formed weatherstrip channel. For more information, contact EMS Automotive at (216) 541-4585.