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Jot (behind the candy machine in 1955) knew that racers and rodders frequented Bell Auto Parts for a different version of candy-speed equipment. The hanging Bell helmets, called the 500, were being manufactured in a garage behind the parts store in 1954. They multiplied by the tens of thousands in the coming years. Eventually all USAC drivers at Indy, Ontario Motor Speedway, and Pocono would strap one on.