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Dick Dean

The Customizer’s Customizer
From the February, 2009 issue of Rod & Custom
By Calvin Mauldin
Photography by Dick Dean, Collection
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If there's a different way... 
   
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If there's a different way to skin a Merc, good ol' designer Dick will think of it. Even the two-tone yellow and white is refreshingly different from what most of the customizers use these days. This was once a four-door built on the low-priced side. Dick sold it to his friend Harold Saul.
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Dick also does all of the... 
   
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Dick also does all of the Cadillacs for the Hard Rock Cafes. This huge woodie is just one of the fleet.
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Another one of Dick's passions... 
   
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Another one of Dick's passions is flying his Pitts aerobatic airplane. Look out, Red Baron.
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This photo illustrates that... 
   
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This photo illustrates that the old master hasn't forgotten the time-proven tricks.
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How about a ride to Paso Robles... 
   
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How about a ride to Paso Robles in a stretched Merc? Love it.
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Dean jazzed up his even-in-the-'50s-rare... 
   
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Dean jazzed up his even-in-the-'50s-rare '31 Ford Victoria. The A got a pair of sealed beams, Deuce shell, wide whites, and 16-inch wires. Wouldn't you like to have one just like it in the '90s?
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A nice '32 Ford sedan was... 
   
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A nice '32 Ford sedan was one of Dick's first channel jobs, done with a borrowed torch. This was probably the only hot rod with matched-grain birch floorboards, much to the chagrin of his parents.
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This '30 A roadster was treated... 
   
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This '30 A roadster was treated to some race-track styling, beginning with the nose. Two '39 Ford fenders were used to build the piece. Dean also MG'd the doors for easy entry. Hanging a drive-in restaurant tray would have been tough.
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One thing Dick remembers about... 
   
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One thing Dick remembers about his channeled '29 A Roadster was the may-pop tires on the front and how he lived to remember them. The chrome bumperette was off one of his dad's old race cars. The rest of the roadster is neat, too, and from an era of low-buck rods that were cool.
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Right out of a Henry Gregor... 
   
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Right out of a Henry Gregor Felson novel was this chopped and channeled '32 three-window powered by a loaded-for-bear flathead nestled in those cherry framerails. The fellow behind the windowless coupe is smiling because he just bought the rod. Probably cheap, too.
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Back in the '50s, you couldn't... 
   
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Back in the '50s, you couldn't own a custom shop without a customized shop truck. This is Dick's '53 Ford for his just-opened South End Kustoms in Wayandotte, Michigan.
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Oh, man! A Sunday at the drags,... 
   
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Oh, man! A Sunday at the drags, circa 1957. Dick's customized '56 Chevy is about to go head-to-head with an opponent's '57 Plymouth Fury. Dick calls this his first not-flame job.
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The "Gemini" was built for... 
   
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The "Gemini" was built for Gary Lee and Lee Wells. The two-seat dragster won First Place Experimental and Engine at the 1963 Winternationals. Always the tongue-in-cheek kind of guy, Dick says the extra seat was for driver training.
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Rod & Custom featured the... 
   
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Rod & Custom featured the latest creation from Barris in the August '64 issue. "Surf Woodie" was built at the height of the surfing craze. The chassis was tubular, and the power was a Paxton-supercharged 289 Cobra. The autograph on the photo says volumes.
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When customs started to fizzle... 
   
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When customs started to fizzle in the late '60s, designer Dick capitalized on the dune buggy fad with the "Shalako GT." The VW-powered kit car sold very well, though some road-testers couldn't quite believe at first that the "Shalako" could off-road it. Dick still has his.
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Lovely Mrs. Dean poses with... 
   
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Lovely Mrs. Dean poses with the '70 follow-up to the Shalako, the "Shala-Vet." This little unit would meet California's hard-core fender law of 1971. The engine room would hold a VW engine, a pancake six Corvair, or a Ford four-cylinder. Talk about power options.
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Dick, in the early '70s, was... 
   
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Dick, in the early '70s, was in charge of Mal Bricklin's effort to introduce a sports car named "The Bricklin." Even with the nice design work, the car didn't make it.
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This is how the big-three... 
   
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This is how the big-three styling studios did design work in the pre-computer days. Dean loved it.
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Always the innovator, Dick... 
   
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Always the innovator, Dick marketed the "Dot Rod" kit car using the chassis and power train from a Datsun. The information packet sold for $10 and gave instructions on building a glass or steel '32-'34 Ford. If it was built correctly, this is how it looked.
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In 1979, a '55 Chevy Nomad... 
   
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In 1979, a '55 Chevy Nomad was turned into a clone of the "Waldorf Corvette" that inspired the Nomad in the first place. Did you get that?
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One of Dick's phrases is "You... 
   
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One of Dick's phrases is "You imagine it, we'll build it." That's what happened here with the wildest wine-hauler ever constructed.
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This is an interior shot of... 
   
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This is an interior shot of Dick's shop. You can see a topless Merc getting the shop specialty, a Carson-styled chopped lid.
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By 1966, the car show scene... 
   
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By 1966, the car show scene was getting outrageous, along with everything else. The "Turnpike Hauler" shared floor space with the "Boothill Express," "Bathtub Car," and other oddities.

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